When it comes to uplifting the rank of a website and getting more organic traffic, there is only one thing that people can totally vouch for, and it is none but Search Engine Optimization (SEO). However, understanding the world of SEO is a hard nut to crack, as there are so many techniques and tools to use, and to the novice, it seems nothing but jargons. Are you wondering, how to optimize your website? Well, you can hire an SEO agency for this.
There are several SEO agencies in Australia that offer different types of SEO services. Based on your needs and preferences, you can choose an agency for you. However, till then, here are some misconceptions about SEO that people hold in their mind. Take a look.
Myth 1: Keyword density will bring you top rankings
Most of the businesses believe that maintaining a particular keyword density in the SEO content helps businesses to rank higher on the Search Engine Result Pages (SERPs). However, in reality, there is no such rule about this. Even if you follow the top Australian SEO blogs, you will understand that no particular keyword density is maintained in the write-ups. However, you should keep in mind that the ideal way to make your article worth-reading is never overstuffed it with primary and secondary keywords and to use LSI keywords and phrases when needed. So, next time you start content creation, don’t run after inserting the keywords recklessly.
Myth 2: Image optimization is no more needed
Another popular misconception about SEO is that there is no need to optimize the image. But actually, the image is very useful in SEO. If you go through the latest SEO tips, you will come to know that image optimization is always valued in SEO. As search engines crawl the image file names along with the content available, image optimization is useful. Besides, image file format and sizing, creating descriptive keyword-rich file names, caption, and the title is crucial. By doing so, search engines will be able to recognize the images used on the site and help it to rank well. So, you should never devalue the importance of image optimization.
In order to make the best use of SEO practices, it is crucial to dodge these myths that are swarming around you. If your site is not ranking well on SERPs, then hire one of the reputable SEO agencies, and see a massive transformation in the website’s ranking.