The task of writing a selling text often baffles even a professional copywriter. Indeed, the specificity of the sales sector requires performance. That is, the selling text should really “sell” – to encourage the consumer to an action that is beneficial to the seller/service provider. And this category of texts has clear signs that make it possible to classify the article as selling.
Marketing text: basics
All selling texts are divided into several subcategories, according to the structure of the article:
1) In the form of a general list of events on points:
- Attracting consumer attention;
- Increasing the interest of the consumer audience by focusing on the main characteristics of the product, its advantages, and benefits;
- Convincing the consumer of the need to purchase goods;
- The motivation for action.
2) In the form of formulating a problem situation that can be solved by purchasing goods:
- Figurative formulation of the essence of the problem;
- Drawing attention to the problem and its likely pname com skype raider development (without frightening and shocking details, but emphasized and better on points);
- Formulation of a solution to the problem through the purchase of goods / ordering services (unobtrusive, as detailed as possible, with relevant life examples).
3) On counteraction
- Selection of the most exciting problems for the potential client audience;
- The formulation of their decisions based on the use of the sold goods/services;
- Construction of the text in the format of “question and answer” or in the form of blocks devoted to “dispelling myths” (“Does the laundry lose color when washed? With our product, it will stop fading”, etc.).
4) On emotional impact
In the text, gradually, from paragraph to paragraph, tangible images are created that can make the client’s imagination work. It is necessary to increase the “degree of glow” until then until emotions prevail over the mind.
That’s how they sell expensive yachts, apartments, cars, issue heavy loans, or force the buyer to purchase accessories for the amount of the product twice the price.
The text-based on the emotional impact should be reasoned, with a clear indication of all the advantages of the product and its status.
Writing texts of this type requires a clear definition of the target audience, its interests, values, life guidelines.
It is such a targeted approach that allows you to most effectively choose the arguments for influencing the audience.
The final part of any selling text should contain a call to the buyer, encourage him to action.
To achieve the desired effect allow:
- Mention of the promotional nature of the offer (only now, the validity period is limited, the best price, etc.);
- Mention of readiness for contact with the consumer (we will answer all questions, advise on the operation, etc.);
- A mention of the presence of additional bonuses due upon purchase (nail design is free when paying for a manicure, free cleaning of the salon when paying for washing services, etc.);
- Progressive or vice versa – decreasing sizes of the discount (the second product at half price or when buying today – 30% discount, tomorrow – 20%, etc.);
- Any comparisons that benefit the product (“Having bought oil from us, you will save on engine repairs by arranging annual maintenance and get a 30% benefit”, etc.);
- Availability of guarantees (exchange, refund, availability of a trial period of use, the warranty period of service, etc.).
To write a sales text that will increase the level of sales is a matter that requires time and careful preparation.
It is important to study in detail the interests and needs of the target audience of the offered goods or services, decide on the choice of the most effective advertising concept, analyze the market situation, and only then you can start writing the text directly.
It is this approach that allows you to create high-quality selling texts vumoo that can affect the positive dynamics of sales level indicators.