NFC (Near Field Communication) is a short-range wireless connectivity technology that uses induction of magnetic field to enable communication between NFC enabled devices. Over the course of time, with the evolution of technology and rise in the smartphone market, NFC has found potential application in various sectors such as payment, ticketing, and packaging to name some. NFC enabled connected bottles are integrated NFC chip on its cap or label which can be scanned with NFC enabled smartphones to extract information regarding the particular bottle and its content.
Global NFC Enabled Connected Bottles Market: Drivers & Restraints
The growth of global NFC enabled connected bottles market is driven by the rising concern among the consumers about the legitimacy of products they buy due to the availability of counterfeit FMCG and pharmaceutical products in the market.
To counter the same, manufacturers are also opting for new packaging technologies for their products that not only confirms the authenticity of their products; it also helps in endorsing their products. Furthermore, the rise in some smartphone users and tech-savvy people can be attributed to the growth of global NFC enabled connected bottles growth.
On the plus side, NFC doesn’t require internet connectivity to scan or extract data from the bottles. Some of the trends identified in the global NFC enabled connected bottles market are partnerships among the NFC technology providers and manufacturers.
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However, the cost of integrating NFC technology with the bottles is a costlier affair along with security threats might hamper the growth of global NFC enabled connected bottles market globally.
Global NFC Enabled Connected Bottles Market: Key Players
Some of the major players identified in the global NFC enabled connected bottles market include, WS Packaging Group, Inc., SharpEnd, Jones Packaging Inc., Avery Dennison Corporation, Thinfilm, Rehrig Pacific Company and VINUT BEVERAGE among others.
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