Sports Drink Market Analysis
Sports Drinks are flavored beverages that contain carbohydrates (usually sugar) and minerals such as sodium and potassium. Those minerals are generally referred to as electrolytes. A bodybuilder, a professional athlete or simply someone who exercises on a regular basis, Sports Drinks plays a key role in optimizing the beneficial effects of physical activity. Those, actively participating in sport need to be aware that Sports Drinks can also enhance their performance. Making better decisions with Sports Drinks and hydration can result in improved performance, recovery and injury prevention.
While plain water is an effective way of hydrating your body before activity, a Sports Drinks can provide you with a needed energy and performance boost during a longer workout. Consuming Sports Drinks immediately following activity can be advantageous as compared to plain water if your electrolyte levels have been significantly depleted during the training session. With all the fluid-replacement options on the market, experiment with which drinks hydrate you the best for your workouts.
Different statics demonstrate varied, mixed opinions; some say Sport Drinks are vital, others say it is not. Just for instance – A vague statics say – Before the rise of Sports Drinks, athletes and everyone had only choice – water when we exercised or during the training. Proper hydration is necessary before, during and after an intense workout. How did we know when to drink, or how much? The way humans have known for eons—thirst. But The British Medical Journal team describes, sports drink makers spenta lot of money sponsoring less-than-rigorous research damning thirst as a guide to hydration and casting doubt on water as the beverage for staying hydrated. To make matters worse, recommendations once aimed at endurance athletes have now trickled down to anyone who exercises. Whatever!! “Sport Drinks are vital or not” will always remain a topic for the never ending debate.
Despite of all such debates and arguments making their rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly.
According to a recent study report published by the Market Research Future, The Global Market of Sports Drinks has increased its market growth in recent years and is expected to grow at a rapid pace during the forecast period. The global market of Sports Drink is forecasted to witness a thriving growth by 2027, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2027).
Globally, the market for Sports Drinks has been increasing due to increase in population and disposable income. Today’s generation consumers are fitness conscious with the inclination to pay for Sports Drinks. Such are some of the factors that driving the market growth.
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Global Sports Drink Market – Key Players
Well-established players having regional and global presence adorn the Sports Drinks market as highly competitive. Marketers are competing on the basis of quality, pricing, market reach, and financial resources. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players in the Sports Drinks market. The market will witness a fierce competition due to the expected extensions in product & service and product innovations.
Some of the key players profiled in Global Sports Drink Market report include- Pepsico, Coca cola,Monster beverage co, Arizona Beverage company,Abbott Nutrition co, Glaxosmithkline plc, Living essentials, Britvic plc, Extreme drinks co, AJE group, Arctico beverage company international inc, D’angelo, Champion nutrition inc, and Fraser and neave holdings bhd.
Global Sports Drink Market – Segments
The Sports Drink Market is segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
Segmentation By Ingredient Type : Comprises citric acid, flavors, & preservatives, salts & electrolytes, carbohydrates, vitamins, and others.
Segmentation By Sugar Content : Comprises hypotonic, isotonic and hypertonic.
Segmentation By End User : Comprises athletes, casual consumers and lifestyle user, and others.
Segmentation By Age : Comprises teens and adults.
Segmentation By Regions : Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Global Sports Drink Market – Synopsis The distribution channels play an important role in the development of sports drinks market. The penetration of large format retail including supermarkets and hypermarkets, and online shopping for groceries has been increasing, especially in the developing countries which are also augmenting the growth of the consumer food and beverage industry. The large format retail offer products at cheap prices, as compared to other types of retail. On the other hand, the online channels provide convenience to consumers. Shopping at modern retail is beneficial for both types of consumers, who have less time for shopping and are price sensitive. The increasing disposable income of consumers in the developing countries has been encouraging them for bulk purchase of groceries, including sports drinks at supermarkets and hypermarkets.
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Global Sports Drink Market – Regional Analysis North-America has dominated the market for Global Sports Drink Market with the largest market share, accounting for astronomical amounts and is expected to grow further over its previous growth records by 2027, Asia-Pacific and RoW are the growing market for Global Sports Drink Market and are expected to grow at a substantial CAGR during 2016 to 2027.
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