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After the advent of the internet to the people, everyone is connected via some medium of communication and every process is running through the internet nowadays. As a matter of fact, the main reason behind this surplus connectivity is not only the internet but social media. Because of social media platforms only, people are more engaged towards this use of the internet and this platform acts as a common medium of connectivity among them. By using this social media every enterprise is seeking to get attention and is advertising their value of the products.

After the end of buffering internet periods, in 2010 Instagram launched as a photo and video sharing social media platform, which is so user-friendly among the users. It is totally free like Facebook and twitter and everyone can access it by opening a separate account. It enables a separate profile and newsfeed for the users, where the user can post a photo or video of their choice and it will appear on the timeline to the users who are following. Like the same the user will see all the posts of other users who he chooses to follow. Moreover, it is same as like the Facebook, but with some different user interface and quality of the images that are scrolled.

Instagram turned out to be a place for sharing the best content of photos and videos which are having high quality that meets the up to date trends in the world. In this app, an individual can set their account as private or public one, and if the public option is enabled anyone can access the posts of the user. With the dynamic page of fresh contents and funny interactions through status and chat options and hash tag, this app became a state of the art in current trends.

For a brand, it is always prominent to establish their name and value across the audience through advertisement campaigns. Instagram suits the best choice and destination to run the brand ads for the customers, because of some of its unique audience grasping features. Moreover, Instagram is integrated with Facebook and it impacts a lot of benefits in the Facebook campaign customization process. And from several surveys, it is listed out that the Instagram users are not only engaging with the ads and the ad recall is higher on Instagram than any other social media platforms. With short bewitching videos and alluring pictures on the scrolling timeline, the brands have a lot of options to e